Material Matters at London Design Festival 2025

This September, Alusid is proud to bring Mas forward as part of In The Making 2.0 at Material Matters London (17-20 September 2025, Space House, London). This fair, curated by tp bennett together with Future Works (innovation partner of The Furniture Practice), gives us the perfect stage to guide visitors through the sustainability story embedded in every Mas tile — from the sourcing of waste streams to low-impact manufacture, performance, and environmental accountability.

Mas in In The Making 2.0

As part of In The Making 2.0, Mas by Alusid will feature in the Water elemental zone. The exhibition is structured around three themes — Land, Water, Atmosphere — each exploring how materials and design choices interact with these fundamental systems. 

For those walking through the “Water” zone, the Mas tile story offers a case study in how material production can respect water cycles by:

• Using far less water in manufacture (compared to traditional ceramic tile production)
• Avoiding processes that consume large amounts of water and energy (e.g. spray-drying), thereby reducing both carbon emissions and water footprint. 
• Demonstrating that aesthetic quality and design flexibility need not come at the expense of environmental cost.

The Talk: Water and Its Threads with Alasdair Bremner

Alongside the exhibition, there is a panel discussion in the In The Making 2.0 talks programme focused on Water — clean water, uninterrupted water cycles, and how water interacts with climate change. Alasdair Bremner, one of Alusid’s founders, will be part of that panel.

This talk will explore:

• The role of water in manufacturing — its consumption, its reuse, and how design and process choices can reduce water waste and pollution.
• How climate change amplifies the force of water — through more intense rainfall, flooding, or drought — and how material design can respond to or mitigate these impacts.
• The ways overconsumption (including water-intensive processes or unnecessary waste) can be reduced with smarter material sourcing, manufacturing, and lifecycle thinking.
• Case examples (such as Mas) of what is possible when water, carbon, and waste are addressed simultaneously.

Why This Matters

Material Matters is more than a showcase: it’s a chance for the design, architecture, and manufacturing communities to see what sustainable practice can look like at scale. Mas is our answer to the question: how can you create a beautiful, high performing tile whose cost to the environment is visibly lower, whose water and carbon footprints are transparent, and whose production shows respect for natural limits?

We hope that visitors leave inspired not just by what Mas looks like — but how it was made, and how it might reshape thinking about flooring and surfaces in future projects.

Join us at Material Matters, Space House. Walk through In The Making 2.0, see Mas in situ in the Water zone, attend the Water panel with Alasdair Bremner. Let’s talk about what we make, how we make it — and what the real cost is to our planet and its water. Register for free tickets